Visual of "No Pain, No Gain"

After getting feedback from my lecturer last few weeks, I was a bit lost in my direction. Instead of focusing on the working philosophy of advertisement makers, I should be more focusing on the visual of "No Pain, No Gain".

So, here is my mind map for the first draft of essay. (I hope I can write one more draft for the final paper) What is the content part I would discuss about? Finding out some special study cases, I split into four levels according to the 'advancement': typical, print, TVC, and real prank. From here we can notice that advertisement makers try to bring this 'No pain, no gain' into the reality, not merely the surrealistic graphic. Making your heart beat increased instantly, I describe it as a 4D advertising, it is hard to imagine that we need to interact with the creepy ghost from the flat screen. I think this is the most advanced advertising has been done so far. 

The core in my final paper which I would like to discuss about is 'These visuals are actually creating a social problem rather than solving problem'. It seems like it goes against the real purpose of advertising, so is it making one company better or different? (*p/s: the term "different" has a contrast meaning to "better") Anyway, I will be discussing about this in the following post. Happy Chinese New Year! :) 

References:

http://marketplace21.files.wordpress.com/2013/11/theshockingtruthabout-shockvertising.pdf

http://pelfind.com/photo/28841p604192/75-shocking-advertisements
http://www.businessinsider.com/peta-shocking-controversial-ads-2011-10?op=1